During 2009 the google team has been busily developing the company’s new search algorithm, no secret there. In 2009, the company made 540 search-quality improvements. In its “caffine update” changes were implemented to improve further google’s continuing goal of delivering comprehensive quality search results, increasing the indexing speed, and all of this has led to search results containing a more relevant array of data from accross the web including the “conversation on the web.”

Get your google strategy together for 2010

The question for you is whether or not your site has the ability to generate the kinds of data found in real-time search, which google now heavily focuses on?

Does your site have the ability to generate the kind of updates found in real-time search? Google now displays up-to-the-moment changes within its search results. This new feature in Google enables billions of web pages to be monitored daily while the tracking millions of changes that are being made to them and to have them display in real-time in a  scrolling list. These kinds of search results remain fresh, and there is a sure optimization opportunity for your site to be involved, perhaps just moments before your customer begins a search for you site.

Brochure-type websites are history, practically ignored. Blogging and buzzing via  RSS feeds, user  forums, and social media are in.  To remain competitive in 2010 will have everything to do with user-generated content and optimizing for it within your Internet Marketing Strategy.